![]() Take advantage of the momentum you have when someone buys from you by sending out a text immediately following their purchase (you can even automate the messages to make it a little easier). Send Texts Immediately After Transactions ![]() Papa John’s sets text frequency expectations. That way, you can be sure they want to hear from you exactly as often as you plan to reach out, and you can comfortably send your messages without worrying that you’ll catch them off guard. Start your marketing messages off on the right foot by letting subscribers know how many texts they can expect to receive from you in a given week or month. You can then use locations to segment your text sends to the best times for each time zone. You’ll also see a world of difference when you start personalizing your texts with relevant details like names, locations, or birthdays that your subscribers have shared with you. Pacific Time, which is perfect, but keep in mind that your contacts on the East Coast will get that message at 5 p.m., right in time for rush hour. When we talk about timing, we also have to take different time zones into account. Take Time Zones and Personalization Into Consideration Your customers need a little time at the beginning and the end of their day to decompress, spend time with family, or just relax without worrying about reading or answering a message from a business. Be Respectful of Your Subscribers’ Mornings and Evenings and 7-9 a.m.Īfter all, your contacts won’t be paying a lot of attention to your messages if they’re trying to navigate traffic at the same time. Going back to my earlier point about catching your customers in a relaxed state of mind, make sure you avoid common rush hours like 4-6 p.m. Avoid Sending Marketing Text Messages During Rush Hours The easiest way to set this up is to use a compliant opt-in method like a keyword or web form. □ Related Reading: SMS Marketing Best Practices Send SMS Blasts After Getting Subscribers’ PermissionĬompliance is vitally important in the world of text marketing, so make sure you have your subscribers’ consent before you text them. –James, Senior Art Director, source: redditīest Practices for Text Marketing Send Timing Compare the results after and then make that choice of when to send. We just want to test different time intervals to see if it increases sales/foot traffic to your business). Just how often or frequently you want to send the promotions). You can simply A/B test your messages at different times on different days to see what works well.You can send out a poll to ask when they’d most like to hear from you.Review when you sent those texts and repeat. ![]()
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